Law & The Environment
Published by
Foley & Haog LLP
Posted on October 3, 2012 by Amy Boyd
Companies who want to
market their products as being good for the environment will need to back up
their claims more carefully, in light of the Federal Trade Commission's new
environmental marketing guidelines, released this week. The "Guides
for the Use of Environmental Marketing Claims," or Green Guides, updated for
the first time since 1998, discourage companies from using broad claims like
"green," "eco-friendly", or "environmentally
preferable" that are difficult, if not impossible, to
substantiate. Although the guidelines are not formal rules, they do
specify how FTC will enforce US marketing laws.
Instead, environmental claims should be clear,
prominent, and specific -- and be supported by scientific evidence.
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For more information, the FTC's blog has a useful post, and the agency's environmental marketing websitecontains even more detail on both the revised guides and other FTC programs.
3 comments:
This should pretty well wrap up the wind industry. if all of a sudden they have to start verifying any of their claims,such as, lowering carbon emmissions, they are screwed!!
That should wrap it up for the town boards endorsement of a commercial solar project in Cape Vincent too.
Same nonsense especially if BP is the builder as the town is suggesting in their letter to the PSC.
That should wrap it up for the town boards endorsement of a commercial solar project in Cape Vincent too.
Same nonsense especially if BP is the builder as the town is suggesting in their letter to the PSC.
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